Making Apples: Ideas & insights to improve your financial analysis
Any number, by itself, is meaningless. It’s only when we compare it with other numbers that it gains meaning, and context. But data usually requires adjustment before an ”apples-to-apples” comparison can be made. The chief job of an analyst, therefore, is to make apples, to apply the appropriate adjustments to the data to obtain valuable and insightful comparisons — across products, geographies, and time.